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How to Avoid Trouble
While planning your website promotion strategy, it is wise to remember that the
search engines are very capable of sniffing out when someone is trying to trick or
deceive them. A certain road to disaster is to consciously try to fool search engines
into giving you a better listing. While this may work for a short period of time,
invariably the scheme is found out and the offending site is severely penalized or
even banned altogether. Most of us are not, however, intentionally engaged in trying
to scam search engines. Even so, there are mistakes that an honest user can make which
are nonetheless interpreted as intentional and malicious behavior. Here are some of the
things you can do to ensure that you will never be penalized or banned by the search
engines.
First and most important, dont over-submit your site. The search engines each have
their own procedures and lead times for adding new sites to their indices. Some may
immediately add you while others may take months to list your site, so be patient.
They are happy to accept your submission because it adds to the resources they can offer
to their users. But submitting your site to them repeatedly in an attempt to get their
attention will only get you penalized or banned. Generally, a submission once a month
to each of the search engines and directories on your list is sufficient. Some link
pages may allow you to submit more frequently.
Our software tracks your submission histor to make sure you are never penalized or banned
for over-submitting.
In most cases, it is only necessary to submit the URL of your home page. Search
engine spiders are then sent to crawl through the site to examine the links and other
content of the site. While there are certain search engines that will allow you to
submit as many pages of your site as you like, the majority do not. Any pages submitted
beyond the home page or doorway will be interpreted as submission 'Spam,' and will
promptly get you penalized or banned. Submit only your homepage or doorway page.
However, as a side note, never submit a doorway page to Yahoo!™. Each site submitted
to Yahoo!™ is reviewed by a breathing human being. This is yet another reason not to
try to deceive the search engines.
Some ways of trying to deceive engines have become commonplace. One such tactic is
to endlessly repeat keywords over and over again on the home page text, then trying to
hide it by making it the same color as the page background. There was a time when this
was a commonly used tactic, and it may have worked for a while. However, the search
engines caught on and they now know how to detect obvious deception such as this.
Dont try this because it will get you penalized or banned. The same will be true for
any new tactics that surface and try to subvert search engine analysis methods. Some
unethical webmasters have resorted to using meta-keywords in their sites that have no
relevance whatsoever to their actual content. This is highly misguided and has
potentially drastic consequences for the engines that are trying to return relevant
results on a query. Guerilla tactics like this might work for a short time but the
search engines will catch on and you will be penalized or worse. Remember that many
search engines share common indices of listings. If you get your site banned on one
of these engines, chances are that you will be banned on several engines at once.
Other elements of your website can cause you trouble if youre not careful. Some web
sites still use a 'Frames' format. Frames may look nice, and they can help novices to
organize their sites, but they are devastating to your sites ability to get a good position
in a search engine index. Most search engine spiders simply cannot make sense of
frames-based pages and therefore make a well-intentioned but frequently useless attempt
at trying to determine what the website is about. The consequence is that the site
usually is not indexed at all or it is indexed at such a poor position that no one will
ever see it. If you must use a frames-based website, we will build a doorway page for you
has no frames in it.
By building your page with a little forethought, you can avoid any pitfalls and should be
safe from any conflicts with the search engines. Make sure that after using Page Builder
Plus, you let Page Advisor analyze your page to detect if there is anything that could
cause trouble with a search engine. If you follow these simple steps, not only will you
avoid being banned by search engines, but you should also start to see your position rising
to the top!
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